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Ending Police Violence With Pepsi

Ending Police Violence With Pepsi

    Whether or not you actively “keep up” with the Kardashians is irrelevant. Nowadays, the Kardashian family is never out of the news for long. This past week, Kendall Jenner took her turn in the spotlight. The model was featured in a Pepsi advertisement where she was depicted ditching her glamorous photo shoot to join a street demonstration and giving a police officer a can of Pepsi as a peace offering. Memes created in response to the advertisement have been incredible.

There are plenty of articles that go into detail as to why this advertisement was wrong and why it should never have been made. If someone has any interest, I would suggest they go online and watch the two-minute video to see for themselves and perhaps read a few articles explaining different perspectives on it. But honestly, is anyone really surprised?

    The Kardashian family is basically known for pulling this kind of stunt. “Any publicity is good publicity” is their motto, and they live by it. Kendall’s sister Kylie Jenner and her half-sister Kim Kardashian are constantly in trouble for appropriating black culture, so it honestly shouldn’t be surprising that Kendall would be featured in an advertisement that belittles the Black Lives Matter movement, among others. The advertisement depicts one moment of frustration and promptly turns to depict a Kumbaya march with none of the very real and very heart-wrenching emotions felt by those who have demonstrated for the Black Lives Matter movement.

    In the end, Kendall was only doing her job as a model/famous person, and answering her calling as professional attention-seeker. Can we really fault her for living up to expectations? Well, we can, but it won’t stop her or any of the people like her. Controversy means publicity, and publicity and infamy mean that she can be booked at events for a higher price. Controversy also means more interviews about the issue and more money for booking.  

    I don’t want to just talk about Ms. Jenner though; Pepsi thought the advertisement was cool too. Pepsi is the drink version of the Kardashians: they’ll do anything to get people to buy their product. They’ve gone so far as to recently release the limited edition Crystal Pepsi, which is clearly a marketing ploy to entice consumers who remember the product when it was a fad in the ‘80s. Pepsi will never accept the fact that it will never be Coca-Cola, so they come up with new gimmicks for the public, just like the Kardashians and their insatiable desire to be famous.

    Honestly, the advertisement doesn’t matter. It was pulled, and in a few weeks, it will be forgotten. But we really need to get rid of the Kardashians and Pepsis of the world. The advertisement encourages viewers to “join the conversation” as so many of the background signs say, but if you don’t know what you’re talking about, it’s usually best to just be quiet. At the end of the day, most people think Pepsi plays second fiddle to Coke anyway. And when it comes to the Kardashians, they’ll probably and sadly remain popular because the American public will refuse to stop hate-watching their shows.

 

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